July Update

BUTTERFLI CAMPAIGN
The Butterfli Collection captures the essence of a SUSTAINABLE & CONVERTIBLE garment. Sustainable to us means each garments falls under one of our, if not more, 20 ecovogueprinciples. Convertible to us is wearing this design 20 ways to match our principles. This collection is limited edition bringing you only 365 tubes made for the 2010 year representing one tube a day. Each tube is handmade by Russet. Every month we kick off a new campaign that features a new tube eco-fabric, color, & pattern. We also bring our local community closer to green fashion by feturing a sense of people and place in our Sarasota community through photo shoots.

July’s campaign featured “THE LITTLE BLACK TUBE” bringing you a basic, classic and timeless black tube made out of a sustainable fabric called modal. Modal is made from beechwood trees, it is very lightweight, 50% more absorbent than cotton and is colorfast fabric = no fading.

OUR UNIQUE PRICING
Starting in June we are offered the tube at one set price selling a limited edition of only 30 or 31 per month representative of each day of the month. With amazing input from our fans and customers on how to wear the tube, we coupled this month with the 20 ways to wear it. We are in the process of shooting a video to launch in August for you to experience these 20 ways. Don’t forget that you can still grab a tube from February to May at a dollar a day!

EVENT
We hosted a stellar fashion show in Palm Cafe at Media on Main Friday July 30th 7-9pm featuring the 20 ways to wear July’s Little Black Tube!

BOBO COLLECTION
The Bobo collection brings you one handmade garment per week, as Russet’s pledge. This collection is her chance to experiment with her creative, fun, design brain! We launched some fresh summer hand designed, hand crafted beautiful coll summer night ware in June and tanks for July.

RIPE COLLECTION
Ripe, our 100% organic t-shirt collection, is a great start for you to get familiar with organics. These are xtra long women’s tees with artwork from a talented french artist. Check it out on our website.

THE BLOG
Jerah interviewed Greta Eagan of FasionmeGreen, an international eco-fashion project that brings you green style daily coupled with visits to the fashion capitals of L.A., San Fran, Paris, London and more. Check out the interview on our blog or on facebook.

FROM THE SEWING STUDIO NEXT MONTH
Stay tuned for our August Campaign & Event! The Butterfli Collection brings to the scene: Rock N’ Roll Kisses Lavender. Our Bobo Collection shows you 4 new convertible tie-dye garments. Our event this month: Switch’ & Save, a party to swap fashion and adorn yourself with a tube.